Where Are The Goji Berries?

"Where are the Goji berries?" ... is fast becoming the most-heard phrase in many health food stores around the world.

If you have not yet heard of goji juice, you will soon. The goji berry has occupied an important place in traditional Asian medicine for countless generations, but the secrets of its nutritional benefits have remained a mystery to most of the world until recently.

Many of the world's longest living people, in parts of the world where the average life span is 100 to 120 years old, consume regular daily helpings of a tiny red fruit that may just be the world's most powerful anti-aging food—the goji berry. Many of the legendary properties of lycium barbarum (Goji's Latin name) are being confirmed in modern scientific studies, and this has led to the possibility of even more far-reaching benefits. In addition to its anti-aging qualities, this little berry is showing that it can inhibit the growth of breast cancer cells, reduce high blood pressure and cholesterol and cure morning sickness.

However there are many varieties of goji – as many as 41 species in Tibet alone, and like with grapes they are not all created equal!

December 01 - In the New York Times:
Running The Sahara - Documentary - Rating: NR

Starring: Matt Damon
Directed by: James Moll

PLOT DESCRIPTION

LivePlanet, Inc. founders Matt Damon and Ben Affleck team with Emmy-winning director James Moll to cover the most physically demanding marathon ever attempted as a three-man international expedition team attempts to run across the blistering-hot Sahara desert on foot with little more to drive them than a steady supply of FreeLife's Himalayan Goji Juice. With 4000 miles of treacherous terrain that stretches across Mali, Niger, Senegal, Libya, Egypt, and Mauritania, this punishing run offers the equivalent of two marathons a day for seventy-five days. No one has ever accomplished such a feat before, and if these brave adventurers reach their lofty goal they will have set the bar for human endurance to a spectacular new level. ~ Jason Buchanan, All Movie Guide